Byala has 2 330 citizens and is situated at 59 km south of Varna and 79 km north of Burgas. The town was founded in 3rd century BC. Byala is a prosperous Bulgarian village due to the thriving local wine industry. The wine of the extremely fine vintage “Dimyat” is produced there.

It also boasts an impressive setting atop bluffs that end abruptly at the water’s edge. Stairs lead down to a secluded beach that curves north toward rocky Cape Atanas. Byala with its favourable conditions – crystal sea, sandy beach and a forest – offers wonderful opportunities for recreation.

To the north of the village is the place, called “Cherni nos – Kanarata”, where only the wide beach separates the sea from the forest. Around 30 km away from the village of Byala is situated the Kamchia resort. Obzor, other tourist center, is situated only 6 km south from Byala.

The town of Byala is the fourth place on earth where signs of the cataclysms of the Earth were found that brought to the extinction of  dinosaurs. That landmark is known with the name of "White rocks".